Financial Interests

 

 

 

 

 

 

 

 

 

 

Financial Interests 

 

 

 

 

Robert Wahlstedt 

University of the People 

BUS 5110 

Dr. Tadesse 

November 15, 2021 

 

 

 

 

 

Who might be interested in Facebook funding when investing personal data into Facebook? 

How Facebook gains financial resources is important because of the cultural influence of the products. While people who post their profiles are not the clients of Facebook, their unique characteristics of their profiles should be treated with dignity.   

Planning to Fund Facebook 

Given these details, users should be concerned about the stream of income when deciding whether to invest their personal details into Facebook.  About a billion people log into Facebook per day.  What started as a student project at Harvard University soon engulfed many other schools (Levy, 2020).  Then high school students were invited to the platform.  When doing margin analysis, Roger McNamee, an early advisor to Facebook says in his book that he explained to Mark Zuckerberg that Facebook had a great potential to change culture.  Yahoo tried twice to buy Facebook, but McNamee recommended against the buyout because he believed that the buyout would enable Facebook to be used as a puppet for a larger agency (McNamee, 2020).  Facebook did need financial resources.  They solved this problem by turning to advertising. When Facebook was called before the United States Senate for a hearing, Senator Orrin Hatch asked Mark Zuckerberg how Facebook remained free.  Mark Zuckerberg said that Facebook sold advertising.  While this may be reminiscent of the advertisers on other platforms such as radio and television there is one critical difference.  The advertising that Facebook can do is a lot more targeted.  They have programs in areas such as mood detection and sentiment analysis which determines what type of mood a person is in and matches this person with advertising.   

Control of Valuation of the Asset of Reputation 

While it might not seem as though negative advertising should affect people as much as it does.  In marketing there is a concept where if a person reads enough negative things about a person regardless of if the information is reality or satire, it forms a bias in the target audience.  Facebook is attributed with causing the Arab Spring giving a voice to people who voiced their concerns about what was going on in their country (Jacoby et al., 2018).  Facebook is a powerful force if it could sway people’s minds about their government and give people instructions on how to meet for protesting.  Since then, tactics such as bots talking negatively about an opposition party or political revival in a form of manipulation known as astroturfing (Jayne, 2020).  This provides an artificial layout of what other believe about candidates (Jayne, 2020).  There is much speculation about the influence of Facebook during the 2016 elections.  Both the democratic national committee and republican national committee invested financial resources into Facebook marketing.  Given the global nature of Facebook, it is possible that foreign actors invested in Facebook marketing when representatives wanted to make sure that the candidate with the best working relationship gets elected.  What appears to be innocuous conversations about friends such as workplace, school, or marital status can easily be gleamed by artificial intelligence and ideas could be formulated about how to guide a person towards a certain learning outcome.  It is impossible to teach any person anything, what happens instead is guided participatory learning.  With Facebook becoming a powerful collaborative force, it is even possible to detect people in ghost profiles who are not a part of Facebook.  Their friends might speak about what groups they are a part of and when this information is combined with other databases such as religious membership organizational lists, information can be used to fit the puzzle pieces together.  This increases the inventory valuation of Facebook. 

 

References 

Del, J. (2020, April 29). Fake News and Media’s Role in Global Emergencies. Pluralsight. Retrieved November 18, 2021, from https://www.pluralsight.com/courses/covid-19-fake-news-global-emergencies 

Jacoby, J., Bourg, A., Priest, D., & Robinson, M. (2018, October 30). The Facebook Dilemma. FRONTLINE. Retrieved November 18, 2021, from https://www.pbs.org/wgbh/frontline/film/facebook-dilemma/ 

Jayne, J. (2020, December 9). How to Combat Fake News & Disinformation being used to Attack Your Organization. BrightTALK. Retrieved November 18, 2021, from https://www.brighttalk.com/webcast/14421/459524?utm_source=brighttalk-portal&utm_medium=web&utm_content=fake%20news&utm_term=search-result-8&utm_campaign=webcasts-search-results-feed 

Levy, S. (2020). Facebook: The Inside Story. Blue Rider Press. 

McNamee, R. (2019). Zucked: Waking Up to the Facebook Catastrophe. Penguin Press. 

  

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